How To Wear...

BRIGHT COLOURS!


Break out of your comfort zone and try something new. Adding colour to wardrobe is a great start. Some people are to scared to wear a pop of colour because sometimes they don't know "how" to wear it or "what" to wear.

There are many ways to POP your wardrobe with some colour.

1. Starting small is always a great step. Wearing some coloured accessories brightens up your look, makes your outfit more fun and trendy.
2. Wearing a solid colour dress preferably black and pairing it with a bright colour tight. Sometimes certain people can pull this off but if you are one of them you go girl! I myself can't pull this look off but i add colour to my wardrobe in different ways.
3.  Wearing a little pink dress is always fun to wear especially in the summer.
4. If your not comfortable adding colour to your wardrobe, try adding colour to your makeup. Wearing a hot pink or red lip stick will stick make the same statement.
5. Purchasing a tote in a bright blue is a MUST! Its a signature piece.
6. A white trench coat is always a good way to look crisp.
7. SHOES are always an easy way to add some colour into your wardrobe. Purchasing a neon pair of pumps would complete your wardrobe and leaving you with some colour.

Trends

2012 TOP TRENDS

Top Fashion Trends for 2012 to keep in mind...

  * Bright Colours

* Neon Colours

     * Black and White

* SRIPES

* Neutrals

* High High High Pumps

How To Wear...

ANIMAL PRINT!


Animal print is sexy, fun and trendy if you know how to wear it the right way, especially because you can wear animal print every season!
You can wear an overwhelming print if you work in a creative field. If your work isnt so creative i would stick with the basic prints.
Here are some trendy, sexy and fun peices of wardrobe/ footwear that will dress up your work wardrobe...

1. Wearing a animal print top is very trendy. Match it with straight or skinny black pants or even a black skirt. Match it with a plain black belt to go around your mid stomach area.
2. Wearing a loose animal printed long skirt with a fitted blazer. Going with a long skirt rather than a shorter one is more safe as well as modest.
3. Having a fitted animal print dress can be to sexy for your work field but if you match it with a solid colour cardagin. Don't always think fitted dresses are only for going out at night. They make a great dress code for work.
4. Wearing a nice, loose animal print dress especially in different shades of colours, are really fun for work. Pair it up with a professional blazer as well as a sexy pump.
5. Carrying an animal print handbag always gets everyone staring. Customers won't be seeing much of your handbag, but your employees most likely wont be able to keep their eyes off of it.
6. Investing on a pair of printed shoes are always sexy for work. Pairing them with a straight leg cut black paints and a black blazer with compliment each other.
7. Last but not least, purchasing an animal print scarf is a MUST! It completes every outfit you put on. If your planning on wearing a pair of tights and a cardagin to work, accessorizing with a printed scarf will dress up your outfit.

* Animal printed jewellery is always fashionable. If you like accessorizing I recommend purchasing printed bangles or rings.

Must HAVES!!!

What Every Women Should Have In Their Closets

1. Black Suit - purchasing a black jacket with either a black skirt or black pants
2. White Dress Shirt - classic & trendy
3. Black Pumps - every female should have a hair in their closets. Go from the office to a night out
4. Perfect Fitting Jeans - having a perfect fitted pair of jeans leaves you knowing you look good and makes you feel better
5. Little Black Dress - can be worn any season and matches with anything
6. Tank Tops - should always have a black, white and a bright colour
7. Tote Bag -  good for a shopping bag on weekends and a briefcase during the week
8. Running Shoes - casual wear of working out
9. Trench Coat - dresses up any outfit
10. Khakis - a weekend staple
11. Animal Print Scarf - completes every outfit

What Every Man Should Have In Their Closets

1. Grey Suit
2. Blue Suit
3. White Dress Shirt
4. Blazer
5. Red Tie
6. Khaki Trousers
7. A Polo
8. Black Belt
9. Top Coat

ACCESSORIES are always the finishing touches to complete an outfit  

Quick Tips

" Your appearance represents your store's/company's image and enhances reputation."

Tattoo's

Even though you love your inked skin, there are places and certain times where they should be covered up. At work being one of them. Some jobs allow you to display your tattoo's but if they don't you should cover them up. First impression is always a big role on  how people view you as, but your appearance is a big factor.

I myself don't really care if my employees have their tattoo's showing, but i know my manager as well as head office employee's mind. It also depends on the size of the tattoo and what the picture is. At my retail job i work with an employee that has small heart tattooed on her foot and another employee has a cross on her wrist.  Something small is okay, but if its big it needs to be covered up. Your appearance is everything so when customers see big tattoo's on your for arm or something on your calf, they might take the wrong impression of your personality. Your job also plays a big part on whether tattoo's should be covered or not. Working some where that is very professional should always be covered up (bank, hospital, etc.).

Below are some key tips on how to cover up your tattoo's...

Piercings

Piercings are also another ify factor when it comes to working. Like tattoo's, some jobs dont mind piercings but it depends on how many and where they are located. Having too many piercings on your face might be a major factor on why you dont get hired for the job position. If you are willing to remove your piercings for work and putting them back in for your own time that is suitable. 



Customer Profile - Age: 30 - 50

CLASSIC CUSTOMER


Gender: Female

She is stylish, updated, and cares about looking good and being comfortable. She likes the value she gets. She wants understandable fashion that lasts more that one season. She is not necessarily traditional or conservative.

Footwear Preferences:

• Mid-heels and entry level high-heels
• Wants current trends incorporated into her style of shoes
• Likes understandable platforms
• Likes a little lift on flats oppose to completely flat

Apparel Retailers She Shops At:

• Melanie Lynn
• Banana Republic
• The Gap
• The Bay

Customer Profile - Age: 30-50

THE TRENDY CUSTOMER


Gender: Female


The Trendy Customer wants clothing and footwear that is SEXY, HOT TRENDY, and has a WOW factor. Shes wants wardrobe and footwear that makes a FASHION STATEMENT. She wants the newest trends each season and she doesn't mind spending money on things that she loves.


Apparel Retailers She Shops At::

• Guess
• Bebe
• Lulu Lemon
• Coach
• Online
• BCBG
• Mendocino
• Michael Kors
• Specialty Boutiques

Footwear Preferences:

•  High-heels
• Likes her shoes to make a fashion statement
• wants new trends
• less concerned about price
• Sexy, Hot, Trendy

Customer Profile - Age: 18-32

THE FIRST JOB/YOUNG CUSTOMER

Gender: Female

The First Job/Young Customer is very trend and brand focused. She will spend money on the right brands. She tends to wear flats during the day, and high dress/ evening footwear for going out’ (clubbing, parties, events, etc.). She is up to date on all social media: Twitter, Facebook, blogging, etc. Her first job may be a receptionist, an assistant in an office, or an position following her career.

Apparel Retailers She Might Shop At:

· Top Shop

· Zara

· Urban Behaviour

· Online Shopping

· Aritzia

· H&M

· Club Monaco

· Juicy Couture

· Forever 21

Footwear Preferences:

· Tends to buy flats or high heels for ‘going out’

· Likes trendy higher heels, platforms, wedges, or younger heels that may be chunkier

What & What Not To Wear

There are many clothing pieces that you can put together that is appropriate for your work field. Below are some suggestions on what and what not to wear...

Way to go!

· Neutral Colours

· Pant Suits

· Blazers

· Dress T-shirts

· Vests

· Twin Sets

· Solid Bottoms

· Tailored Trousers

· Coat Dresses

· Skirts long that 20"

· Button-down Shirts

· Dress Shirts

· Belts

No way!

· Golf Shirts

· Denim

· Logo T-shirts

· Tube Tops

· Loud Pants

· Jeans

· Spandex

· Cropped, low-cut or sheer blouses

· Active wear & Sweats

The rules for tops and bottoms listed above can be applied to men`s dress code. Shoes should be in good condition. Sneakers are not permitted (depends on your job, if your allowed to wear them, by all means do so). A neat professional appearance is a good look at all time.

The above list varies on your job. Some companies might allow you to wear some of the “No way” items. The lists are just to give you a feel of what is and what is not considered acceptable attire for work. A good rule of thumb - when in doubt, don’t. If you have to ask, then the answer will most likely be NO.

Timely.Appropriate.Professional

Presenting a professional image requires more than simply paying attention to what you wear. A well-groomed appearance is an essential part of making a great first impression.

Welcoming customers and co-workers with a big smile and a happy hello is just not enough. The first impression we make is our appearance, and sometimes the wrong look can make customers and co-workers look the other way.

The majority of job positions require their “uniform” in more of a professional attitude. Your appearance represents your store or companies image and enriches their reputation. We must welcome customers as well as employees with a fashion forward sense of style and provide current definitions of the season’s hottest looks. Save glamorous looks for the after work.

The T.A.P Policy – Timely, Appropriate, Professional – is based on the principle that wearing your own clothes to work allows you to express your own sense of personal style.

The T.A.P. Policy offers you guidelines for dressing at work in a manner that is comfortable for you and appropriate for Your Company…

TIMELY

1.      Occurring at a suitable time; seasonable

 APPROPRIATE

1.      Suitable for fitting for a particular purpose, occasion, person etc.

 
PROFESSIONAL

1.      Appropriate to a profession

 The T.A.P. Policy is really quite simple and very easy to remember … wear current, timely apparel … dress appropriately … appear and behave professionally!