Wednesday, 29 February 2012

Customer Profile - Age: 30-50


THE TRENDY CUSTOMER


Gender: Female


The Trendy Customer wants clothing and footwear that is SEXY, HOT TRENDY, and has a WOW factor. Shes wants wardrobe and footwear that makes a FASHION STATEMENT. She wants the newest trends each season and she doesn't mind spending money on things that she loves.


Apparel Retailers She Shops At::
  • Guess
  • Bebe
  • Lulu Lemon
  • Coach
  • Online
  • BCBG
  • Mendocino
  • Michael Kors
  • Specialty Boutiques
Footwear Preferences:
  •  High-heels
  • Likes her shoes to make a fashion statement
  • wants new trends
  • less concerned about price
  • Sexy, Hot, Trendy


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