Customer Profile - Age: 18-32

THE FIRST JOB/YOUNG CUSTOMER

Gender: Female

The First Job/Young Customer is very trend and brand focused. She will spend money on the right brands. She tends to wear flats during the day, and high dress/ evening footwear for going out’ (clubbing, parties, events, etc.). She is up to date on all social media: Twitter, Facebook, blogging, etc. Her first job may be a receptionist, an assistant in an office, or an position following her career.

Apparel Retailers She Might Shop At:

· Top Shop

· Zara

· Urban Behaviour

· Online Shopping

· Aritzia

· H&M

· Club Monaco

· Juicy Couture

· Forever 21

Footwear Preferences:

· Tends to buy flats or high heels for ‘going out’

· Likes trendy higher heels, platforms, wedges, or younger heels that may be chunkier