Customer Profile - Age: 30 - 50

CLASSIC CUSTOMER


Gender: Female

She is stylish, updated, and cares about looking good and being comfortable. She likes the value she gets. She wants understandable fashion that lasts more that one season. She is not necessarily traditional or conservative.

Footwear Preferences:

• Mid-heels and entry level high-heels
• Wants current trends incorporated into her style of shoes
• Likes understandable platforms
• Likes a little lift on flats oppose to completely flat

Apparel Retailers She Shops At:

• Melanie Lynn
• Banana Republic
• The Gap
• The Bay

Customer Profile - Age: 30-50

THE TRENDY CUSTOMER


Gender: Female


The Trendy Customer wants clothing and footwear that is SEXY, HOT TRENDY, and has a WOW factor. Shes wants wardrobe and footwear that makes a FASHION STATEMENT. She wants the newest trends each season and she doesn't mind spending money on things that she loves.


Apparel Retailers She Shops At::

• Guess
• Bebe
• Lulu Lemon
• Coach
• Online
• BCBG
• Mendocino
• Michael Kors
• Specialty Boutiques

Footwear Preferences:

•  High-heels
• Likes her shoes to make a fashion statement
• wants new trends
• less concerned about price
• Sexy, Hot, Trendy

Customer Profile - Age: 18-32

THE FIRST JOB/YOUNG CUSTOMER

Gender: Female

The First Job/Young Customer is very trend and brand focused. She will spend money on the right brands. She tends to wear flats during the day, and high dress/ evening footwear for going out’ (clubbing, parties, events, etc.). She is up to date on all social media: Twitter, Facebook, blogging, etc. Her first job may be a receptionist, an assistant in an office, or an position following her career.

Apparel Retailers She Might Shop At:

· Top Shop

· Zara

· Urban Behaviour

· Online Shopping

· Aritzia

· H&M

· Club Monaco

· Juicy Couture

· Forever 21

Footwear Preferences:

· Tends to buy flats or high heels for ‘going out’

· Likes trendy higher heels, platforms, wedges, or younger heels that may be chunkier

What & What Not To Wear

There are many clothing pieces that you can put together that is appropriate for your work field. Below are some suggestions on what and what not to wear...

Way to go!

· Neutral Colours

· Pant Suits

· Blazers

· Dress T-shirts

· Vests

· Twin Sets

· Solid Bottoms

· Tailored Trousers

· Coat Dresses

· Skirts long that 20"

· Button-down Shirts

· Dress Shirts

· Belts

No way!

· Golf Shirts

· Denim

· Logo T-shirts

· Tube Tops

· Loud Pants

· Jeans

· Spandex

· Cropped, low-cut or sheer blouses

· Active wear & Sweats

The rules for tops and bottoms listed above can be applied to men`s dress code. Shoes should be in good condition. Sneakers are not permitted (depends on your job, if your allowed to wear them, by all means do so). A neat professional appearance is a good look at all time.

The above list varies on your job. Some companies might allow you to wear some of the “No way” items. The lists are just to give you a feel of what is and what is not considered acceptable attire for work. A good rule of thumb - when in doubt, don’t. If you have to ask, then the answer will most likely be NO.

Timely.Appropriate.Professional

Presenting a professional image requires more than simply paying attention to what you wear. A well-groomed appearance is an essential part of making a great first impression.

Welcoming customers and co-workers with a big smile and a happy hello is just not enough. The first impression we make is our appearance, and sometimes the wrong look can make customers and co-workers look the other way.

The majority of job positions require their “uniform” in more of a professional attitude. Your appearance represents your store or companies image and enriches their reputation. We must welcome customers as well as employees with a fashion forward sense of style and provide current definitions of the season’s hottest looks. Save glamorous looks for the after work.

The T.A.P Policy – Timely, Appropriate, Professional – is based on the principle that wearing your own clothes to work allows you to express your own sense of personal style.

The T.A.P. Policy offers you guidelines for dressing at work in a manner that is comfortable for you and appropriate for Your Company…

TIMELY

1.      Occurring at a suitable time; seasonable

 APPROPRIATE

1.      Suitable for fitting for a particular purpose, occasion, person etc.

 
PROFESSIONAL

1.      Appropriate to a profession

 The T.A.P. Policy is really quite simple and very easy to remember … wear current, timely apparel … dress appropriately … appear and behave professionally!